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Hi 👋,
I'm Erica!

I’m a product designer with 4 years of experience building intuitive, scalable B2B SaaS products — especially in fast-moving startup environments. My superpower? Wearing multiple hats across the product lifecycle. I’ve taken ideas from zero to launch, led research, crafted end-to-end experiences, and partnered closely with engineers and PMs to ship meaningful solutions.

I thrive in early-stage teams where speed, strategy, and strong UX matter most. Whether it’s building a new feature from scratch or simplifying a messy internal workflow, I bring product thinking, creative curiosity, and executional excellence to the table.

If you’re building something bold and need a designer who can help shape it from the ground up — let’s connect.

© 2025 Erica Doo - Thoughtfully designed, gently told.

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